COMPARATIVE ANALYSIS OF SMOKED AND FROZEN FISH MARKETING IN BENIN METROPOLIS, EDO STATE, NIGERIA

Adesegun Osamudiamen Oduwale

Abstract


This study was carried out to compare the marketing of smoked and frozen fish in Benin Metropolis, Edo State.  The specific objectives were to describe the socio-economic characteristics of smoked and frozen fish marketers, estimate and compare the marketing margin of smoked and frozen fish, and evaluate and compare the profitability of smoked and frozen fish marketing.  A multi-stage sampling method was used to select one hundred and twenty (120) smoked and frozen fish marketers in the study area.  Primary data were collected through a well-structured questionnaire.  The data were analyzed using descriptive statistics, gross margin analysis, marketing margin analysis, and t-student statistic.   Results showed that most (100%) of the smoked and frozen fish marketers were female with a mean age of 40 years having one education or the other.  Majority of the smoked fish marketers (67%) and frozen fish marketers (78%) were involved in the marketing of the three identified species of fish (Mackerel (Scomber), Hake (Meluza), and Horse Mackerel (Sẹsẹ)) present in the market.  The marketing margin analysis indicated that smoked fish has a higher marketing margin (₦111.06) than frozen fish (₦70.88).  Similarly, profitability of smoked fish was found to be slightly higher than that of frozen fish with profits of ₦95.99 and ₦58.49 respectively.  However, there was no significant difference in their profitability when tested at 0.05% level of significance.

Keywords: Smoked and frozen fish, Fish market, Marketing margins, Gross margin,  Marketing functions.


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