COMMUNICATION PATHWAYS AND SUSTAINABILITY PLANS ALONG BLACK PLUM (Vitexdoniana) VALUE CHAIN IN RAJUN DUNYA AND RAJUN YAMMA VILLAGES OF JIGAWA STATE

B G MUKTAR, S MUSA, I U ABDULRRAHAMAN

Abstract


Indigenous trees are known to have nutritional and medicinal values that can contribute significantly to the achievement of food security and economic prosperity in rural communities. Although, they are mostly threatened by extinction, innovative approach by a community aims to add value, promote use and conserve the black Plum (Vitexdoniana) tree. This research identified and reviewed communication pathways of nutritional and value addition information as well as sustainability plan of Black Plum enterprises. A mixed method of research was adopted were both qualitative and quantitative data were collected and analysed accordingly. Multi stage sampling method was used, first purposive selection of Rajun Yamma and Rajun Dunya due to their utilization and value addition activities of Black Plum. Secondly, a random selection of fifty respondents from each village. Descriptive statistics results revealed a communication pathway characterised by formal and non-formal streams of information. Also, a well linked and a good communication loop was identified between research units and the processors. The main sources of information were the two centres CARES and CEED of FUD, then the informal sources were the experienced old co-habitants. A good laid out sustainability plan was identified being facilitated by the two centres, indicating a promising prospect of the enterprises. It is recommended that validation and documentation of indigenous knowledge, processing methods and patenting of innovations be made for such initiatives. Also, there is need to promulgate policies that encourage public and private investment for these products.


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References


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