ANALYSIS OF CONSUMER DEMAND FOR FERMENTED CASTOR OIL SEED (OGIRI) IN ANAMBRA STATE, NIGERIA

O B IBEGWA, A U ESSIEN, G N BENCHENDO, E I IYEDE, O L ONWUAZOMBE

Abstract


The study analyzed consumer demand for fermented castor oil seed (Ricinus communls) which is used as food seasoning in Anambra State, Nigeria. It specifically analyzed the price elasticity of demand and determined the factors that influence the demand for the product. Cross sectional data were collected from 48 respondents spread across two Local Government Areas of the State.  The price elasticity of demand model and the Ordinary Least Squares multiple regression technique were used to analyzed the data. The results showed that the consumers had up to secondary education level of education and had an average monthly disposal income of N 27000. Demand for ogiri was relatively inelastic. Price of the product, age of the consumer and price of close substitute negatively influenced demand for the product while disposal income and level of education of the consumer positively influenced demand for the product. The study recommended increased production of castor oil seed as well as continuous consumer education in the area.

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