ENDOGENOUS AND EXOGENOUS COMMUNICATION IN RURAL DEVELOPMENT PROGRAMMES IN IKWERRE LOCAL GOVERNMENT AREA

Abstract

The study examines Endogenous and Exogenous Communication in
Rural Development Programmes in Ikwerre Local Government Area.
The study adopts survey research design and the population of
271,700 and employs Krejcie and Morgans’s sample size
determination table which put the sample size at 384. The study
discovered that people of Ikwerre Local Government are very much
exposed to both endogenous and exogenous communication media
on rural development and that rural development information
through endogenous and exogenous media had great influence on
residents of Ikwerre Local Government Area. The study recommends
that the media must equip the public with not just average
information, but adequate information on basic rights and
entitlements, public services, public budgets, health, housing projects,
road rehabilitation projects especially those that could bring
discomfort to road users so alternative routes could be plied if possible
education and working opportunities, agricultural prices and other
market information which would enable them to efficiently utilise
provision of diverse development projects, consequently, developing
the right stimulation to participate in the development process.